Long-Standing Employee Receives Recognition for High Performance with Vice President Title
Greenwood Village, CO – FullSpeed Automotive, one of the nation’s largest franchisors and operators of automotive aftermarket repair facilities, home to flagship brands Grease Monkey®, SpeeDee Oil Change & Auto Service®, and Kwik Kar, announces today that Brian Michel has been promoted to Vice President of Operations for Grease Monkey, effective January 17, 2023.
Having worked with FullSpeed Automotive for over 10 years, Michel steps into this leadership role with vast knowledge and understanding of the Grease Monkey brand. In his new role, Michel oversees all aspects of Franchise Operations, ensuring guests receive excellent care and service as well as maximizing franchisees’ revenue to drive profit and efficiency. In 2023, Michel is focused on helping franchisees increase daily car counts with innovative strategies as well playing an integral role in the implementation of Grease Monkey’s new “Store of the Future” reimage design for existing franchisees. Michel will report directly to Ron Stilwell, President of FullSpeed Automotive.
“I’ve had the privilege of working with Brian for almost two years and have never worked with a more qualified and dedicated person,” said Stilwell. “I’m very excited to be able to promote him to the position of VP of Operations, Grease Monkey. At FullSpeed, it is important for us to promote from within, because no one knows and understands our brands better than our long-standing employees. Brian has been an outstanding employee in the 10 years he has worked at FullSpeed, and I know he will do great things in this new role to help support our franchisees.”
Michel began his career in the quick lube industry 37 years ago, working at a competitor franchise in Colorado. He worked his way up from an entry level employee to store manager and then Vice President of Operations, where he oversaw 13 successful locations. Michel joined the FullSpeed Automotive team in September of 2012 as the Director of Company Centers. After three years in the role, he was then appointed a Franchise Support Director where he was responsible for over 50 Grease Monkey locations. In 2018, Michel was promoted to the Senior Director of Operations, and oversaw all Grease Monkey franchise centers and the Franchise Support Directors. In this role, he helped implement a field audit app as well as ancillary mix reports that track ancillary services throughout the country. In his new role, he will continue to support and manage the Franchise Support Directors who report to him.
“I decided to join FullSpeed because it felt like a family – everyone supporting each other to achieve great things. I am very grateful for this promotion and the chance to continue to help franchisees,” said Michel. “It’s an honor that I can show people, like my son and others, how working in trades like the automotive aftermarket industry can lead to great opportunities to excel and create long-term careers. I am excited to continue to grow with the company and make an impact as we continue to expand our brand’s presence across the country.”
Now boasting over 900 company, franchised, and licensed units, FullSpeed aims for its growth goal of 1,000 units by the end of 2023. FullSpeed Automotive is looking to bring on qualified and engaged individuals seeking single, multi-unit, and conversion opportunities. When franchisees invest with FullSpeed Automotive brands, they’re investing in an organization with a strong culture, solid systems, and proven business models backed with a combined 70+ years of experience in providing quality car care in the industry. FullSpeed Automotive’s acquisition strategy has also played a key role in nationwide expansion and remains a strong business focal point for growth.
For more information, visit greasemonkeyfranchise.com, speedeeoilfranchise.com, or call 800-364-0352.
About FullSpeed Automotive®
FullSpeed Automotive® is among the nation’s largest franchisors and operators of automotive aftermarket repair facilities and home to flagship brands Grease Monkey®, SpeeDee Oil Change & Auto Service®, and Kwik Kar. FullSpeed Brands offers oil changes, tire sales and rotations, brake services, car washes, and other ancillary services through multiple brand formats that target several desirable segments of the service market. The company’s strategic geographic footprint of 900 -plus franchised and company-owned locations provide density in high growth markets. In 2023, both Grease Monkey and SpeeDee were included in Entrepreneur’s prestigious Franchise 500 ranking. FullSpeed is headquartered in Greenwood Village, Colorado. For more information, go to www.fullspeedautomotive.com.
About Grease Monkey®
Founded in 1978 and part of the FullSpeed Automotive® family of brands, Grease Monkey has over 40 years of expertise in oil changes and automotive maintenance. There are more than 490 Grease Monkey auto centers in the United States, China, Colombia, Mexico, and Saudi Arabia. In 2023, Grease Monkey was included in Entrepreneur’s prestigious Franchise 500 ranking for the seventh consecutive year. Grease Monkey is also proud to have received the VetFran 5‐Star rating demonstrating its extraordinary commitment to “provide access and opportunities in franchising to our Nation’s Veterans and their Spouses.” For more information, go to www.greasemonkeyfranchise.com.
About SpeeDee Oil Change & Auto Service®
Founded in 1980, SpeeDee Oil Change & Auto Service is a franchise-based full-service automotive care company headquartered in Greenwood Village, CO. SpeeDee is a subsidiary of FullSpeed Automotive®. There are more than 185 SpeeDee auto centers located throughout the United States and Mexico. In 2023, SpeeDee Oil Change & Auto Service was included in Entrepreneur’s prestigious Franchise 500 ranking for the fifth consecutive year. SpeeDee is also proud to have received the VetFran 5‐Star rating demonstrating its extraordinary commitment to “provide access and opportunities in franchising to our Nation’s Veterans and their Spouses.” For more information, visit www.speedeeoilfranchise.com.
